Impact of capitalism on the fashion for feminism

"Girl Power" attire is in the mainstream. But most companies who are selling feminist merchandise are not supporting the movement for gender equality

By Josefine Cook

Most companies that sell 'girl power' attire do not support feminism. Credit: Adobe Stock/franzidraws

There's a fashion for "feminism". Tops, badges, tote bags and phone cases stamped with "Girls support girls" or "Girl Power" are worn across the UK with confidence and a clear conscience. With Donald Trump in the White House, and the Weinstein and Kavanaugh cases still on our minds, there has been an outburst of #MeToo and #TimesUp tweets and references. Feminism has reached a level of cultural relevance it hasn't enjoyed in years. But can anyone gain the right to identify as a feminist by purchasing a "Girl Power" t-shirt from Asos, a company where, on average, women earn 40.9 per cent less per hour than men?...

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